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Event date & time:
31.05.2020 at 18:18
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Location
New York, NY, USA
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Category
Business
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Added by:
excelrtuhin@gmail.com
We live in the era of Stories that we can find on practically all social networks . In this pitched battle to try to capture the preference of users, the functions that the stories present will be vital. YouTube Stories have just introduced their new augmented reality filters that will make your ephemeral posts more fun.
The functions in the stories will be a differential factor
The fashion for stories on social networks is accompanied by dog ââears, flower crowns, clown faces and even a way to try new products : it is almost impossible to imagine ephemeral stories without the characteristic augmented reality filters , a fashion that YouTube Stories wants to revolutionize.
Facebook has constantly strived to offer the largest number of tools for its stories both on its original platform and on Instagram, where it has included various options to add music, taking advantage of the licensing agreements that the company has, and has gained wide acceptance managing to capture millions of users.
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On the other hand, YouTube Stories are very young: they barely saw the light in November last year for their content creators, so the Mountain View giant will have to make a great effort to make them more attractive and increase their use. However, Google has an ace up its sleeve: its hyper-realistic augmented reality effects tools that will take YouTube Stories to the next level.
Meet the new augmented reality filters from YouTube Stories
According to the Google Research blog , the augmented reality functions of YouTube Stories will use improved “anchoring” processes and with this they will be more realistic and receptive to real-world movements, as you can see in the following video in which they effectively , the glasses are created using Google AR , and are even capable of simulating the reflection of light and projecting a hyper-realistic virtual shadow onto the face.
According to Google, one more advantage that these augmented reality effects will have is that they can also be applied to previously recorded videos.
The great power of Google's artificial intelligence could rescue its stories
Google has accomplished this great machine learning technology by using a 3D mesh model that predicts the approximate geometry of the face surface. This technology will also be available to the developer community through the ARCore SDK and the ML Kit's facial contour detection API .
Despite the fact that YouTube Stories are only available to content creators with more than 10,000 subscribers , which is quite limited compared to its more than 1.8 billion monthly users, this type of ephemeral content continues to fill the users portal , both of the channels that follow ... and those that do not follow.
Time will tell if the new and improved virtual reality tools are capable of increasing clicks on YouTube Stories and keeping users captive day by day, a very difficult task considering the lead that Facebook and Instagram have.
